I used to go to a lot of trade fairs and exhibits when I was still single as part of my job as a staff assistant to my foreigner boss who was one of the directors of his government's trade ministry. I would get brochures left and right from exhibitors, mostly local suppliers, exporters and manufacturers and I would keep them to show my boss and other potential investors and importers. Some were really good and some were really bad. Some companies really spent a great deal of money hiring professionals to design good-looking brochures for them and some companies who were on a strict budget just made their own. Obviously, at that time, the cost of printing brochures are way too high and many options were not available yet to businesses. Now, thanks to the power of the Internet, there are many resources that companies can look into when it comes to designing and printing captivating brochures that will appeal to the consumers' tastes. In the US, for example, business owners have now the option to print brochures from printingamerica.com, where they can search for printing companies all over the US that will give them the lowest price. Not only will they be given help on where to find the lowest price, business owners would also be given tips on design, marketing and printing. With the technology today, there's really no reason any more to hand out poor-looking brochures to potential customers and turn them off.